STRATEGIES FOR USING PRODUCT SAMPLING TO INCREASE SALES
The modern shopper is a private eye in plainclothes, seeking out first-hand accounts of products and following the path wherever it goes. From social media posts to ratings and reviews, sources are everywhere. But there are still times when the trail goes cold. These are the times when our private eye comes across products that show no signs of life - products that have yet to stir up conversation or reviews. But there’s a way for brands to keep the trail hot for new and old products alike: It’s called product sampling.